“Golden Ticket” by Jay Howse

 

At 65 Inches and 8K, This May Be the World’s Largest 3D Immersive Display

Perhaps the biggest news in the world of immersive imaging in recent months is the impressively large holographic display announced by IDEA member company Looking Glass Factory. The Looking Glass 65” is the largest, highest-resolution display of its type ever commercially introduced, at 65 inches with 8K resolution. To put it into perspective, the display is five times larger than typical 3D displays, and 50 times larger than other group-viewable 3D display currently available on the market.

At this size, the display is intended for viewing by as many as 50 people at once. Generation of up to 100 different perspectives of 3D content from 100 million points of light every 60th of a second means everything shown on the Looking Glass 65” feels perceptually real.

Prototypes of this new display are already in use by entertainment companies for both storytelling and marketing. For instance, Springbok Entertainment recently premiered its new film, “Zanzibar: Trouble in Paradise,” on the 65-inch display at Tribeca 2022. This groundbreaking production is not only the first holographic film or documentary on a Looking Glass display but also the first-ever holographic film or documentary in competition at the Tribeca Festival.

“The massive increase in the size promises 3D storytellers the ideal canvas to push the boundaries of immersive experiences,” says Brandon Zamel, CEO at Springbok Entertainment. “This display solidifies the mainstream opportunities and applications of the immersive medium, effectively providing a missing piece of the puzzle for the industry that, in turn, will accelerate its entire growth.”

Looking Glass CEO Shawn Frayne puts the significance of this news into more perspective, saying, “This is only the beginning. Similar to the shift from photographs to film, radio to television, and black & white to color over the past century, the Looking Glass 65” will usher in one of the monumental shifts in how media is consumed, from flat 2D media to deeply 3D. No headset or 3D glasses required.”

The announcement generated extensive coverage in the news media last month. Here are a just a couple of the stories:

Posted July 22, 2022