What’s New in Immersive Tech (Q1 2023) One thing we can say for certain, 2023 did not get off to a slow start. The first quarter saw a plethora of new products and technology releases in the immersive space. Here’s a quick rundown of some of the things that got our attention. Canon continued in[...]
Another Milestone in the Development of Immersive Experiences: NeRF Goes Commercial with McDonald’s and Karen X Cheng
March 2, 2023 | No Comments
A shout out to McDonald’s (yes, the hamburger joint) for kicking off the Lunar New Year in January with something really new in terms of mainstream use of an emerging technology for immersive experiences. The company launched a 30-second spot developed by the artist Karen X Cheng that employed NeRF technology to create a 3D[...]
What’s New in Immersive Tech (Q1 2023)
April 11, 2023 | No Comments