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What’s New in Immersive Tech (Q1 2023)

Chris Lesieutre April 11, 2023 Blog, Featured

What’s New in Immersive Tech  (Q1 2023)

One thing we can say for certain, 2023 did not get off to a slow start. The first quarter saw a plethora of new products and technology releases in the immersive space. Here’s a quick rundown of some of the things that got our attention.

Canon continued in the world of immersive imaging with its Free Viewpoint video system. The system combined with Cinema EOS-based 4K cameras, lets a filmmaker create 3D models that can be used to produce various viewpoints of a scene. Canon created a demo with M. Night Shyamalan for the filmmakers most recent film, Knock at the Cabin, in which viewers are able experience an action scene from the viewpoints of four different characters. (More here https://www.hollywoodreporter.com/movies/movie-news/ces-m-night-shyamalan-canon-knock-at-the-cabin-1235291197/)

And the Free Viewpoint system isn’t just for cinema, it’s already been installed in two basketball stadiums with the idea that 3D video can be broadcast live or compiled into replay clips. Another innovation, currently being explored, is using the system to create an immersive experience for fans in the stadium. The Cleveland Cavaliers have a system and they’ve offered a Social Zone where fans were able to insert themselves into the game using Free Viewpoints C-View and a VR headset. That’s right, the fans were transported right to the center of the court in the middle of the game. And when the fans move, the video experience adapts so they feel as if they’re actually on the court. (https://www.nba.com/cavaliers/news/releases-sports-innovation-labs-230106)

Breylon rolled out its Fusion wrap-around display. The new display is an advance on its earlier product, offering 3-D viewing similar to that of a VR headset but from a desktop monitor. The new Fusion monitor offers a 155-degree view in a vivid OLED display, claiming the world’s largest field of view. Breylon sees it being used in applications like gaming, simulation, and virtual offices, meeting rooms, events, and collaboration spaces.

 

 

Another company helping us to ditch the headsets, for more natural communications, is Leia with their Lume Pad 2, unveiled at SXSW last month. With Leia’s 3D·AI technology, they’re able to create fully immersive 3D calling, streaming, gaming and content creation/sharing experiences — without eyewear. Along with the tablet itself, Leia has also launched LeiaChat, which, you guessed it, lets you do true-to-life 3D video chats. The Lime Pad 2 also includes built-in stereoscopic cameras (pictures up to 5K resolution), so you don’t necessarily just watch content, you become a 3D creator yourself. And coming in a price point just over $1k, it’s not out of reach for the general consumer that really wants 3D experiences. Check it out on their site https://www.leiainc.com/lume-pad-2

 

And in the realm of hard science, a research team at University of Science and Technology of China have developed a new way to create dynamic ultrahigh-density 3D holographic projections that pack more details into a 3D image. The new approach, called three-dimensional scattering-assisted dynamic holography (3D-SDH), has been shown to achieve a depth resolution more than three orders of magnitude greater than state-of-the-art methods for multiplane holographic projections.

According to the report on phys.org, the team was “able to project a 3D rocket model with 125 successive image planes at a depth interval of 0.96 mm in a single 1000×1000-pixel hologram, compared to 32 image planes with a depth interval of 3.75 mm using another recently developed approach known as random vector-based computer-generated holography.” (https://phys.org/news/2023-04-technology-advance-paves-realistic-3d.html)

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Another Milestone in the Development of Immersive Experiences: NeRF Goes Commercial with McDonald’s and Karen X Cheng

Chris Lesieutre March 2, 2023 Blog, Featured 0

A shout out to McDonald’s (yes, the hamburger joint) for kicking off the Lunar New Year in January with something really new in terms of mainstream use of an emerging technology for immersive experiences. The company launched a 30-second spot developed by the artist Karen X Cheng that employed NeRF technology to create a 3D scene.

While NeRF (neural radiance field) technology isn’t exactly new, it’s now advanced to the point of being useful in practical applications. NeRF uses AI and neural networks to convert a series of 2D images into a 3D visual. With just a small sampling of photographs, NeRF technology is able to produce complex 3D scenes.  It’s a major advance in terms of simplification over previous methods, where hundreds of cameras had to be positioned around an object to capture every angle, and then a huge amount of computer processing power was needed to render the images.

See the commercial here https://www.youtube.com/watch?v=34KeBnSwvmc

Along with the commercial, the McDonald’s Lunar New Year campaign included an AR filter which allows anyone to experience, in their own living room, Cheng’s 3D sculpture that transitions the year of the tiger over to the year of the rabbit. Check it out on Instagram by scanning the code:

There’s also a metaverse experience: a virtual space that includes 3D sculptures of the 12 Chinese zodiac animals — https://www.spatial.io/s/McDonalds-Lunar-New-Year-Experience-63bb3736f2513ed236ed3162?share=2851783860039212846

And more (fun) information on NeRF:  https://www.youtube.com/watch?v=YX5AoaWrowY&t=23s

Telos Infinity: Breaking the Matrix with AES67, Next Generation Intercom

October 12, 2018 0

Martin Dyster (Telos Alliance)

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October 10, 2018 0

What’s new in AES70-2018

October 8, 2018 0

Jeff Berryman (OCA Alliance)

A revision of the AES70 media network control standard is currently in its public review phase, and will become official soon.  It is a compatible upgrade to AES70-2015, the current standard.  This talk will summarize the features of the new version.

RAVENNA and ST 2110

October 5, 2018 0

Andreas Hildebrand (ALC Networx)

This session will explain the fundamentals of RAVENNA and how it relates to AES67 & ST 2110, explaining why RAVENNA offers the fastest and most flexible options for AES67 & ST 2110 compliance.

TBD

October 5, 2018 0

AoIP and AES67 – Why Should You Care?

October 5, 2018 0

Ievgen Kostiukevch (EBU)

AoIP, AES67 and SMPTE 2110-30, Implementation in the Real World

October 5, 2018 0

Ken Tankel (Telos)

Routing AES67 Audio

October 5, 2018 0

Anthony Kuzub (AIMS)

What was once a piece of masking tape and a sharpie marker is now a dynamic database running on a network; there must be a simpler way. Using a common language leveraging the work done in the already accepted RFC standards, a hugely complex audio system can be augmented with metadata.

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JOIN THE ALLIANCE

The Immersive Digital Experiences Alliance (IDEA) is a non-profit trade alliance working towards developing a family of royalty-free technical specifications that define interoperable interfaces and exchange formats to support the end-to-end conveyance of immersive volumetric and/or light field media.

ADMINISTRATOR

Jessy George
TJL Consulting, Inc.
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+1 425 492 1763
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