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News

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IDEA Seminar at On The Lot

Jessy George December 6, 2019 Events, News, Uncategorized 0

IDEA Workshop on Immersive Media

Part of
On The Lot 2019
Produced by the Advanced Imaging Society


Wednesday December 18, 2019

1:30pm  –  5:00pm
Google, Playa Vista, CA

IDEA is proud to be producing a special seminar on new developments in advanced imaging and the new Immersive Media Technology Format recently introduced by the Alliance.  The seminar is part of the annual two-day “On the Lot” conference by the Advance Imaging Society.

Our media experiences have been evolving from traditional flat images, through stereo 3D, 360-degree video, VR, mixed reality and beyond. In this seminar, the Immersive Digital Experiences Alliance – IDEA – will look into the near-term future of immersive media, including the introduction of light field imaging.  You will learn about the technology for capturing and displaying light field images, and  the new Immersive Technology Media Format (ITMF) designed to facilitate interoperation between immersive devices.

You can sign up just for Day 2 (December 18) to participate in the IDEA Seminar.  Or, you can enroll for the full two-day event for an exclusive preview of the technologies and creative opportunities shaping our businesses in 2020.

Register here: https://www.eventbrite.com/e/on-the-lot-2019-tickets-81780813615

PROGRAM  Wednesday December 18, 2019

1:30          Overview: Immersive Media & Interchange standards
– Pete Ludé,  Chairperson, IDEA

The concept of “immersive media” is deceptively simple: using digital technologies to replicate real-life experiences. But implementing immersive media for storytelling and entertainment requires a rich set of advanced technology tools, and the media interchange formats and workflow to go along with them.

2:00          Capturing Light Field images
–  Ryan Damm, Visby

Light field camera arrays make it possible to capture objects (including actors) and environments in a life-like fashion exceeding today’s volumetric imaging sys tems.  With true light-field, it’s possible to re-focus an image in post-production, or eliminate the focal plane entirely by displaying the image on a light field display.

2:30          The Media and Application Aware Network     
–  DJ Lal, PhD  and Dell Wolfensparger – Charter Communications

Future media delivered in new “3D native” formats over Head-mounted and holographic displays shall require resources from commercial networks that engage a blend of bandwidth (high speed), server location (low latency) and specific types of storage and compute resources based on an awareness of the media and an expectation of the Quality-of-Experience at the end user. This session will explain the motivation and benefits of this architecture. An exploratory interactive (near real-time) experience with a ray-traced cinematic render will also be shown.

3:00          Break

3:15          KEYNOTE: Welcome to Light Fields
– Paul Debevec, Senior Scientist, Google

Paul Debevec will discuss the technology and production processes behind “Welcome to Light Fields”, the first downloadable virtual reality experience based on light field capture techniques which allow the visual appearance of an explorable volume of space to be recorded and reprojected photorealistically in VR enabling full 6DOF head movement. The lightfields technique differs from conventional approaches such as 3D modelling and photogrammetry. Debevec will discuss the theory and application of the technique. Debevec will also discuss the Light Stage computational illumination and facial scanning systems which use geodesic spheres of inward-pointing LED lights as have been used to create digital actor effects in movies such as Avatar, Benjamin Button, and Gravity, and have recently been used to create photoreal digital actors based on real people in movies such as Furious 7, Blade Runner: 2049, and Ready Player One. The lighting reproduction process of light stages allows omnidirectional lighting environments captured from the real world to be accurately reproduced in a studio, and has recently been extended with multispectral capabilities to enable LED lighting to accurately mimic the color rendition properties of daylight, incandescent, and mixed lighting environments. They have also used their full-body light stage in conjunction with natural language processing and automultiscopic video projection to record and project interactive conversations with survivors of the World War II Holocaust. 

BIO
Paul is a Senior Staff Engineer at Google on the Daydream team, and Adjunct Research Professor of Computer Science in the Viterbi School of Engineering at the University of Southern California, working within the Vision and Graphics Laboratory at the USC Institute for Creative Technologies. Debevec’s computer graphics research has been recognized with ACM SIGGRAPH’s first Significant New Researcher Award in 2001 for “Creative and Innovative Work in the Field of Image-Based Modeling and Rendering”, a Scientific and Engineering Academy Award in 2010 for “the design and engineering of the Light Stage capture devices and the image-based facial rendering system developed for character relighting in motion pictures” with Tim Hawkins, John Monos, and Mark Sagar, and the SMPTE Progress Medal in 2017 in recognition of his achievements and ongoing work in pioneering techniques for illuminating computer-generated objects based on measurement of real-world illumination and their effective commercial application in numerous Hollywood films. In 2014, he was profiled in The New Yorker magazine’s “Pixel Perfect: The Scientist Behind the Digital Cloning of Actors” article by Margaret Talbot. In 2019, Paul received a second Academy Award for Scientific and Technical Achievement for the invention of the Polarized Spherical Gradient Illumination facial appearance capture method, along with Xueming Yu, Wan-Chun Alex Ma, and Timothy Hawkins.

3:45          Introducing the Immersive Technology Media format ITMF
       – Arianne Hinds PhD, Architect, Otoy, Inc.

In October 2019, the Immersive Digital Experiences Alliance published its first public draft of the Immersive Technologies Media Format (ITMF). The ITMF consists of a suite of specifications that describe a new media format, and asset container to represent ray-traceable media for both existing and envisaged applications. Examples of these applications include: gaming, VR, AR, and emerging holographic displays. A unique aspect of ITMF is that it is display agnostic which means that it can be used as a basis for a production, mezzanine, and distribution formats for a variety of displays not limited to legacy 2D-based screen formats. This presentation will share the motivation for choosing the ITMF as a starting point for the work of IDEA, and elaborate on the roadmap for where IDEA will take ITMF in the near future.

4:15          Advances in Display Technology         
– Jon Karafin, Light Field Lab

New display technology is now able to reproduce an entire light field – that is, presenting light rays to the viewer in a manner that accurately reproduces real-life images (within defined bounds).  In this session, you’ll learn about how light field displays make this possible, and how they’re different from other volumetric and so-called holographic displays.

4:45          Wrap up

Book Your Pass

Save the Dates Dec 17 and 18 and Register Today! Seating is absolutely limited.

Through the generosity of our sponsors, registration is just $59.00 for one day or $99.00 for both days. More info will follow soon. But to guarantee your place, register today!

Register Here

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CableLabs Blog-Informed

Jessy George October 30, 2019 Featured, News, Press Release 0

CableLabs new blog Informed is your source for up to date information about the exciting forefront in Immersive Media. Stay connected here:

Immersive Digital Experiences Alliance™ (IDEA) Releases First Set of Specifications for Immersive Media

Dell Wolfensparger October 12, 2019 News 0

Designed to Streamline Delivery of Complex Imagery to Immersive Media Displays Over Commercial Networks, New Immersive Technology Media Format™ (ITMF) to Be Highlighted at Display Summit Conference  

BOTHELL, Wash. — Oct. 9, 2019 — The Immersive Digital Experiences Alliance™ (IDEA) today announced the release of the first draft of royalty-free specifications for the Immersive Technology Media Format (ITMF). ITMF is a display-agnostic interchange format for conveying high-quality and complex image scenes to a wide variety of immersive displays, including extended-reality headsets and display panels, based on the highly anticipated light field technology. 

Signalling industry momentum for immersive technologies, IDEA is releasing the first set of ITMF specifications only six months after the alliance made its debut at the 2019 NAB Show.  IDEA is staging the first-ever demonstration of applications based on ITMF at the Light Field and Holographic Display Summit taking place today and tomorrow at CableLabs® in Louisville, Colorado. 

The ITMF specification is based on ORBX® scene graph technology, a format created by OTOY and now supported by dozens of software systems used in 3D animation and game development. Starting with the ORBX scene graph format, ITMF is designed as an interchange and distribution format for conveying high-quality, complex image scenes to immersive media displays over commercial networks. Applications range from passive viewing, gaming, and telepresence, including six degrees-of-freedom (6DoF), to next-generation light field displays. Recognized for its potential to deliver an immersive, true-to-life experience, light field is now considered the richest and most dense form of visual media, thereby setting the highest bar for features that the ITMF will need to support and the new media-aware processing capabilities that commercial networks must deliver. 

The initial ITMF suite includes three documents: a scene graph specification, a container specification, and a data encoding specification. The scene graph specification describes the physical attributes of a scene or object in mathematical terms and then provides instructions for the complex computational machinery at the receive end to generate the image.  

“IDEA came together in response to the growing momentum for immersive media — a viewing experience that goes beyond the constraints of a flat screen and rectangular picture to ‘immerse’ the user in the scene. Advances such as AR/VR and 3D have approached this concept, but until now there’s been no common framework to enable these types of images to be transmitted on a commercial network and viewed on any device,” said Pete Ludé, chairman of IDEA and consultant to CableLabs. “We’re a few years away from realizing that goal, but ITMF is supercharging the effort. And IDEA is doing it without reinventing the wheel, by leveraging innovative and field-proven tools and technologies from the computer graphics world, such as ORBX.” 

While not fully implemented in the initial draft, the goals for the ITMF specification are based on  on five key attributes:

  • The unique ability to achieve a fully immersive image, based on the best possible image representations and with light field technology as the highest common denominator.
  • Solutions that are practical for transmission, with the ability to transmit complex data to viewers’ homes without using an inordinate amount of bandwidth.
  • Display-agnostic solutions that support any type of display or viewing device, ranging from smartphones and extended-reality headsets to home theaters and expansive cinematic displays at entertainment complexes and theme parks.  
  • Support for media-aware networks to optimize delivery with available network bandwidth and support of different display devices, enabling deployment of new immersive services.
  • An open and royalty-free interchange format that any vendor can access and implement, thus spurring a broad range of industry solutions and speeding adoption. 

At the Light Field and Holographic Display Summit, IDEA will present proof-of-concept media based on the new set of ITMF specifications and displayed on multiple devices, including a 3D TV, a VR headset, a 2D display, and a volumetric display. The new specifications are now available for public comment on the IDEA website at www.ImmersiveAlliance.org.

 

About IDEA

The Immersive Digital Experiences Alliance (IDEA) is a non-profit industry alliance working towards developing a family of royalty-free technical specifications that define interoperable interfaces and exchange formats to support the end-to-end conveyance of immersive volumetric and/or light field media. An alliance created by CableLabs, Charter Communications, Light Field Lab Inc, OTOY, and Visby, IDEA brings together like-minded technology, infrastructure, and creative innovators working to develop an end-to-end ecosystem for the capture, distribution, and display of immersive media. More information is available at www.ImmersiveAlliance.org. 

Link to Word Doc: www.wallstcom.com/IDEA/191009IDEA.docx

Photo Link: www.wallstcom.com/IDEA/IDEAlogo.jpg

Photo Caption: IDEA Logo

IDEA Marketing Contact:
Jessy Lynn
Marketing for IDEA
Tel: +1 425 293 3700
Email: jessy@ImmersiveAlliance.org  
Agency Contact:
Chris Lesieutre
Wall Street Communications
Tel: +1 503 610 0842
Email: cles@wallstcom.com 

Light Field Lab Secures $28 Million to Bring Holograms to the Mainstream

Jessy George August 21, 2019 News 0

Display technology startup Light Field Lab announced this week that it has raised $28 million in funding, VentureBeat reports. Leading the round were Bosch Venture Capital and Taiwania Capital.  To-date, Light Field Lab has raised a total of $35 million in investment capital

Holographic TVs Are Coming Thanks to Light Field Lab

Jessy George August 21, 2019 Featured, News 0

Holographic television once seemed little more than a science-fiction concept. However, this is an area of technology in which there have been some terrific advancements. There have been many groups of scientists, engineers, and research teams that have worked on this technology over the last decade. Now, the possibility of holographic televisions becoming a reality is closer than ever According to Variety, the latest company to embark on the process of developing holographic displays that would eventually become holographic televisions is a startup called Light Field Lab This company has just undergone a Series A round of funding, which has led to them raising $28 million. The two leaders in this round of funding were Taiwan Capital and Bosch Venture. The money raised is a much-needed cash injection for the company to achieve its goal of creating holographic displays.

https://www.tvovermind.com/holographic-tvs-are-coming-thanks-to-light-field-lab/

 

 

Announcing The 2019 Light Field and Holographic Display Summit

Jessy George July 30, 2019 Featured, News 0

Hollywood Section To Explore the Future of Immersive VR at June Meeting

Jessy George June 14, 2019 News 0

The Hollywood Section of SMPTE®, the organization defining the future of storytelling, will explore the advent of fully immersive virtual reality at its monthly meeting, Wednesday, June 19, at the Academy of Motion Picture Arts and Sciences, Los Angeles.

CableLabs-Backed Alliance Seeks Greater Authenticity in VR & Holographic Renderings

11384eb May 7, 2019 News, Press Release 0

May 6, 2019 – A new approach to formatting and delivering immersive content that’s meant to facilitate holographic renderings and better virtual reality experiences is rapidly taking shape as a viable alternative to the prevailing MPEG-based regime.

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JOIN THE ALLIANCE

The Immersive Digital Experiences Alliance (IDEA) is a non-profit trade alliance working towards developing a family of royalty-free technical specifications that define interoperable interfaces and exchange formats to support the end-to-end conveyance of immersive volumetric and/or light field media.

ADMINISTRATOR

Jessy George
TJL Consulting, Inc.
PO BOX 1925
Bothell, WA 98041 US
+1 425 492 1763
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